Culture and entertainment
Projects connecting creativity, content and experiences with business models that can sustain their development.
WAD / OWN-CAPITAL INVESTMENT
Investing in
business
ventures.
WAD INVERSIONES 360, S.L. invests its own capital and takes stakes in business ventures across culture, sport and technology.
WAD INVERSIONES 360
Investing our own resources
Investment has its own place within WAD, separate from the leadership, strategy, music and entertainment services offered by WAD 360.
A corporate investment activity focused on supporting business ventures over the long term, with attention to their business models, management and growth potential.
Explore WADAREAS OF INTEREST
Culture, sport
and technology.
Sport and wellbeing
Ventures linked to physical activity, sporting experiences and the products and services that support an active lifestyle.
Technology and innovation
Solutions that address specific needs, improve processes and open up new business opportunities.
A BUSINESS-LED APPROACH
How we assess an investment
Our interest lies in projects with a clear proposition, committed teams and a realistic financial approach. Each opportunity calls for an assessment of its fit, risks and participation terms.
Investment is carried out through WAD INVERSIONES 360, S.L., separately from the services provided by WAD 360.
AN INVESTMENT IN SPORT
Velites
Our investment activity includes a participation in Velites, a brand developing equipment, footwear and apparel for functional fitness.
Its sporting partnerships include the 2026 CrossFit Games, where it is the official partner for apparel, footwear, grips and jump ropes. The brand also reports a strategic alliance with HYROX.
These are Velites partnerships; they are not sponsorships by WAD.
